Second Annual List Tracks Mac Industry Influence

EL RENO, OK -- MDJ, the Daily Journal for Serious Macintosh Users, returned from hiatus in July, 2000 with the inaugural "MDJ Power 25." In 2001, this feature officially becomes an MDJ tradition with the publication of the second annual Power 25 list. The list, distilled from surveys sent in June to industry movers and shakers (including journalists, executives, engineers, and Apple Computer insiders), is the Macintosh industry's only serious attempt to track the perception of power and influence in the community.

"The Macintosh community has changed a lot in the past year, with the release of Mac OS X bringing a number of NeXT and UNIX people into the fold," said Matt Deatherage, publisher of MDJ. "So we weren't too surprised to see the list churn a little. At the same time, though, the very top of the power structure remained remarkably stable."

It's no surprise, then, that Apple Computer iCEO Steve Jobs tops the second MDJ Power 25 as commandingly as he did the first. Adam C. Engst (Macintosh author and publisher of TidBITS) and Avie Tevanian (Apple's senior VP of software engineering), who were last year numbers two and three, respectively, have swapped places, and Bill Gates (chairman and chief scientist of Microsoft) holds steady at number four. Up one position from last year, to round out the top five, is Jonathan Ive (Apple's VP of design), buoyed, no doubt, by his triumphant PowerBook G4 and iBook makeovers. The remainder of the list includes Apple executives, journalists, programmers, and even some little-known engineers who wield unexpected influence on the way the Macintosh evolves.

The complete 2001 MDJ Power 25:

  1. Steve Jobs (iCEO, Apple Computer)
  2. Avie Tevanian (Senior VP of SW Engineering, Apple Computer)
  3. Adam C. Engst (author; publisher, TidBITS)
  4. Bill Gates (Chairman and Chief Software Architect, Microsoft)
  5. Jonathan Ive (VP of design, Apple Computer; led iMac design)
  6. Bruce Chizen (CEO, Adobe Systems)
  7. Colin Crawford (CEO, Mac Publishing, LLC)
  8. David Pogue (author; editor of "Missing Manual" book series)
  9. Kevin Browne (manager, Mac Business Unit, Microsoft)
  10. Fred Anderson (Chief Financial Officer, Apple Computer)
  11. Tim Holmes (Mac OS Technology Manager, Apple Computer)
  12. Leonard Rosenthol (Director of Software Development, Appligent)
  13. Tim Cook (Senior VP of Operations, Apple Computer)
  14. Keith Stattenfield (Mac OS 9.1 engineer, Apple Computer)
  15. Sean Parent (Vice-President, Adobe Systems)
  16. Walt Mossberg (technology columnist, The Wall Street Journal)
  17. Ric Ford (Editor-in-chief, MacInTouch [Web site])
  18. Chris Espinosa (AppleScript engineering manager, Apple Computer)
  19. Rich Siegel (CEO, Bare Bones Software)
  20. Dave Falkenburg (engineer, Apple Computer)
  21. Markus Fest (CEO, El Gato Software)
  22. Andy Ihnatko (columnist and pundit)
  23. Ted Landau (MacFixIt director of content, TechTracker.com)
  24. Eric Traut (Vice-President, Connectix Corporation)
  25. Jeffrey Robbin (engineer, Apple Computer)

The MDJ Power 25 is a feature of MDJ, the Daily Journal for Serious Macintosh Users. Published weekdays by GCSF, Incorporated, MDJ was originally published to critical acclaim and worldwide support in 1996 and 1997. Since 1997, GCSF has published MWJ, a weekly newsletter offering the same advertising-free news, analysis, and spin control upon which well-placed Macintosh industry veterans have come to rely. GCSF now offers daily, weekly, and monthly journals for serious Macintosh users. MDJ 2001.07.16 features full discussion of each listed person in the 2001 MDJ Power 25, along with "honorable mention," "missing in action," and "drop-outs" sections discussing those who did not make the list. The fully annotated list will also be sent to all MWJ and MMJ subscribers as part of their subscriptions.

GCSF, Incorporated publishes high-quality, advertising-free Macintosh news, opinion, analysis, and investigations. MacJournals from GCSF include daily "MDJ," the weekly "MWJ," and the monthly "MMJ." MacJournals subscribers include managers of large Macintosh installations, top-tier Mac OS developers, journalists on several continents, and others who need high-quality information on a regular basis. Subscription information, including free trial subscriptions to each MacJournal, are available on the MacJournals Web site at <http://www.macjournals.com>.

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