Sixth Insider Survey Tracks Mac Industry Power and Influence

EL RENO, OK (5 July 2006) -- MDJ, the Journal for Serious Macintosh Users, today announced the sixth MDJ Power 25 list. The list, distilled from surveys sent to industry movers and shakers in December 2005 (including journalists, executives, engineers, and Apple Computer insiders), is the Macintosh industry's original attempt to track the perception of power and influence in the community, and still the only industry-wide list.

"Even with Apple's important switch to Intel processors, the top spots on the list remain incredibly stable," said Matt Deatherage, publisher of MDJ. "Apple Computer employees and insiders occupy 13 slots on the 2005-2006 MDJ Power 25, down from 14 in 2004. Developers came bouncing back with four representatives, compared to just one in 2004. The remainder are media professionals, including two newcomers. Even though the survey for the 2005-2006 MDJ Power 25 was conducted in December, voters proved amazingly prescient, refusing to rank two of the high-level Apple executives who have since left the company -- even though they made the top ten in the 2004 survey."

Senior Apple executives again hold four of the top five spots, with CEO Steve Jobs heading the list for the sixth time, garnering first-place votes from 77% of voters. Tim Cook remained in second place following his promotion to Apple's chief operating officer, followed by TidBITS publisher Adam C. Engst, Apple industrial designer Jonathan Ive holding onto fourth place, and Wall Street Journal columnist Walt Mossberg in fifth place, his first time in the top five. The remainder of the list includes publishers, programmers, engineers, and others who wield unexpected influence on the future of the Macintosh, and Apple Computer itself.

The complete 2005-2006 MDJ Power 25:

  1. Steve Jobs (CEO, Apple Computer)
  2. Tim Cook (Chief Operating Officer, Apple Computer)
  3. Adam C. Engst (author; publisher, TidBITS)
  4. Jonathan Ive (VP of design, Apple Computer)
  5. Walt Mossberg (technology columnist, Wall Street Journal)
  6. Jason Snell (Editor-in-chief, Macworld magazine)
  7. Bertrand Serlet (Senior VP of Software Engineering, Apple Computer)
  8. Chris Espinosa (Manager, Development Tools, Apple Computer)
  9. Paul Otellini (CEO, Intel Corporation)
  10. Jeffrey Robbin (iApplications engineer, Apple Computer)
  11. Bruce Chizen (CEO, Adobe Systems)
  12. Tony Fadell (Senior VP of iPod Engineering, Apple Computer)
  13. David Pogue (author, television reporter, New York Times columnist)
  14. John Gruber (author, DaringFireball.net)
  15. Nancy Aldrich-Ruenzel (VP and Publisher, Peachpit Press)
  16. Brent Simmons (developer of NetNewsWire, NewsGator Technologies, Inc.)
  17. Sina Tamaddon (Senior VP of Applications, Apple Computer)
  18. Scott Forstall (VP of Platform Experience, Apple Computer)
  19. Tim O'Reilly (founder and CEO, O'Reilly Media)
  20. Bill Gates (Chairman, Microsoft Corporation)
  21. Peter Oppenheimer (Chief Financial Officer, Apple Computer)
  22. Ron Johnson (VP of Retail, Apple Computer)
  23. Nick Ciarelli (pseudonymous publisher and editor-in-chief, ThinkSecret.com)
  24. Bob Mansfield (VP of Macintosh hardware engineering, Apple Computer)
  25. Sal Soghoian (AppleScript Product Manager, Apple Computer)

The MDJ Power 25 is a feature of MDJ, the Journal for Macintosh Professionals. GCSF, Incorporated, publishes MDJ and MWJ, daily and weekly newsletters offering advertising-free news, analysis, and spin control upon which well-placed Macintosh industry veterans have come to rely. The 2005-2006 MDJ Power 25 appeared in segments in MDJ 2006.06.26 through 2006.07.01, and was presented in its entirety in MWJ 2006.07.02. These issues feature full discussion of each listed person in the 2005-2006 MDJ Power 25, along with "honorable mention," "the unheralded," and "drop-outs" sections discussing those who did not make the list.

The fully annotated list, along with the extra material, is available at the MacJournals Web site, along with many sample issues of both MDJ and MWJ. Sign up for a free, no-obligation trial subscription to MWJ before 2006.07.08 and receive a free copy of the full 2005-2006 MDJ Power 25 issue in either MacJournals' modern PDF format or convenient text-only format.

About GCSF, Incorporated and MacJournals

GCSF, Incorporated publishes high-quality, advertising-free Macintosh news, opinion, analysis, and investigations. MacJournals subscribers include managers of large Macintosh installations, top-tier Mac OS developers, journalists on several continents, and others who need high-quality information on a regular basis. Subscription information, including free trial subscriptions to each journal, are available on the MacJournals Web site.

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