2004 MDJ POWER 25 FINDS PUBLISHERS AND AUTHORS WITH MAC FOLLOWERS

Fifth Annual List Tracks Mac Industry Power and Influence

EL RENO, OK (31 December 2004) -- MDJ, the Journal for Serious Macintosh Users, today released the fifth annual MDJ Power 25 list. The list, distilled from surveys sent to industry movers and shakers (including journalists, executives, engineers, and Apple Computer insiders), is the Macintosh industry's only serious attempt to track the perception of power and influence in the community.

"Most of the names on this year's list are familiar, but eleven of them weren't on last year's list" said Matt Deatherage, publisher of MDJ. "While Apple Computer personnel retain fourteen slots on the 2004 MDJ Power 25, showing the company's control over the platform's direction, industry insiders find more influence in book authors, columnists, and publishers than in third-party developers. Not even the CEO of Adobe Systems escaped this trend."

Senior Apple executives hold four of the top five spots in the 2004 list, with CEO Steve Jobs heading the list for the fourth consecutive year, garnering first-place votes from three-quarters of those surveyed. Tim Cook returned to the list in second place after not appearing at all in 2003, followed by Bertrand Serlet (senior VP of software engineering) holding in third place. Apple industrial designer Jonathan Ive rose one notch to fourth place, and Macintosh author and TidBITS publisher Adam C. Engst falls one spot, but remains in the top five. The remainder of the list includes publishers, programmers, engineers, and others who wield unexpected influence on the future of the Macintosh, and Apple Computer itself.

The complete 2004 MDJ Power 25:

  1. Steve Jobs (CEO, Apple Computer)
  2. Tim Cook (Executive VP, Apple Computer)
  3. Bertrand Serlet (Senior VP of Software Engineering, Apple Computer)
  4. Jonathan Ive (VP of design, Apple Computer)
  5. Adam C. Engst (author; publisher, TidBITS)
  6. Jon Rubinstein (Senior VP of iPod Engineering, Apple Computer)
  7. Walt Mossberg (technology columnist, Wall Street Journal)
  8. Jeffrey Robbin (iApplications engineer, Apple Computer)
  9. David Pogue (author, television reporter, New York Times columnist)
  10. Avie Tevanian (Chief Software Technology Officer, Apple Computer)
  11. Jason Snell (Editor-in-chief, Macworld magazine)
  12. Bill Gates (Chairman and Chief Software Architect, Microsoft)
  13. Greg Joswiak (Hardware Product Marketing Manager, Apple Computer)
  14. Dave Hyatt (Safari and Web Kit engineer, Apple Computer)
  15. Sal Soghoian (AppleScript Product Manager, Apple Computer)
  16. Tim O'Reilly (founder and CEO, O'Reilly Media)
  17. Roz Ho (Manager, Macintosh Business Unit, Microsoft)
  18. Chris Espinosa (Director, Development Tools, Apple Computer)
  19. Peter Oppenheimer (Chief Financial Officer, Apple Computer)
  20. Derrick Story (editor and conference program chair, O'Reilly Media)
  21. Jonathan Kahn (President, Allume Systems)
  22. Jordan Hubbard (BSD Technology Manager, Apple Computer)
  23. Ron Johnson (VP of Retail, Apple Computer)
  24. Nancy Aldrich-Ruenzel (VP and Publisher, Peachpit Press)
  25. Andy Ihnatko (author; Chicago Sun-Times columnist)

The MDJ Power 25 is a feature of MDJ, the Journal for Macintosh Professionals. GCSF, Incorporated, publishes MDJ and MWJ, frequent and weekly newsletters offering advertising-free news, analysis, and spin control upon which well-placed Macintosh industry veterans have come to rely. MDJ 2004.12.31 and MWJ 2004.12.31, already distributed to subscribers, feature full discussion of each listed person in the 2004 MDJ Power 25, along with "honorable mention," "the unheralded," and "drop-outs" sections discussing those who did not make the list.

The fully annotated list, along with the extra material, is available at the MacJournals Web site, along with many sample issues of both MDJ and MWJ. Sign up for a free, no-obligation trial subscription to MWJ before 2005.01.08 and receive a free copy of the full 2004 MDJ Power 25 issue in either MacJournals' modern PDF format or convenient text-only format.

About GCSF, Incorporated and MacJournals

GCSF, Incorporated publishes high-quality, advertising-free Macintosh news, opinion, analysis, and investigations. MacJournals subscribers include managers of large Macintosh installations, top-tier Mac OS developers, journalists on several continents, and others who need high-quality information on a regular basis. Subscription information, including free trial subscriptions to each journal, are available on the MacJournals Web site.

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