Fourth Annual List Tracks Mac Industry Power and Influence

EL RENO, OK (19 August 2003) -- MDJ, the Journal for Serious Macintosh Users, this week released the fourth annual MDJ Power 25 list. The list, distilled from surveys sent to industry movers and shakers (including journalists, executives, engineers, and Apple Computer insiders), is the Macintosh industry's only serious attempt to track the perception of power and influence in the community.

"The good news for Macintosh watchers is that the list and the industry are stable. Eighteen of the people on last year's list repeated on this year's MDJ Power 25," said Matt Deatherage, publisher of MDJ. "However, all segments of our survey, including writers and programmers, found that Apple Computer's own activities are driving the platform forward today. Apple employees occupy sixteen of this year's slots, up from fourteen last year. Only two third-party Macintosh developers are represented this year: Microsoft and Adobe, and both with substantially lower rankings."

Senior Apple executives hold the top three spots this year. CEO Steve Jobs heads the list for the fourth consecutive year, garnering first-place votes from two-thirds of those surveyed. Avie Tevanian (recently promoted to chief software technology officer) remains in second place, followed by Bertrand Serlet, Tevanian's replacement as senior VP of software engineering, and up from #11 last year. Adam C. Engst (Macintosh author and publisher of TidBITS) and Apple industrial designer Jonathan Ive dropped one notch each, to fourth and fifth place, respectively. The remainder of the list includes publishers, programmers, engineers, and others who wield unexpected influence on the way the Macintosh evolves.

The complete 2003 MDJ Power 25:

  1. Steve Jobs (CEO, Apple Computer)
  2. Avie Tevanian (Chief Software Technology Officer, Apple Computer)
  3. Bertrand Serlet (Senior VP of Software Engineering, Apple Computer)
  4. Adam C. Engst (author; publisher, TidBITS)
  5. Jonathan Ive (VP of design, Apple Computer)
  6. David Pogue (author, "Missing Manual" book series; New York Times columnist)
  7. Tim O'Reilly (founder and CEO, O'Reilly & Associates)
  8. Jon Rubinstein (Senior VP of Hardware Engineering, Apple Computer)
  9. Bill Gates (Chairman and Chief Software Architect, Microsoft)
  10. Dave Hyatt (Safari and Web Kit engineer, Apple Computer)
  11. Fred Anderson (Chief Financial Officer, Apple Computer)
  12. Ric Ford (author, consultant, Webmaster of MacinTouch)
  13. Jeffrey Robbin (iApplications engineer, Apple Computer)
  14. Rick LePage (President, Mac Publishing, LLC)
  15. Sal Soghoian (AppleScript Product Manager, Apple Computer)
  16. Dr. John E. Kelly III (Senior VP and Group Executive, IBM Technology Group)
  17. Greg Joswiak (Hardware Product Manager, Apple Computer)
  18. Sina Tamaddon (Senior VP of Applications, Apple Computer)
  19. Stuart Cheshire (Senior Scientist, Apple Computer)
  20. Phil Schiller (Senior VP of worldwide product marketing, Apple Computer)
  21. Greg Marriott (iPod software lead, Apple Computer)
  22. Colin Crawford (VP, Business Development and Operations, IDG)
  23. Phil Pearson (Webmaster, MacSurfer's Headline News)
  24. Ron Johnson (VP of Retail, Apple Computer)
  25. Bruce Chizen (CEO, Adobe Systems)

The MDJ Power 25 is a feature of MDJ, the Journal for Macintosh Professionals. GCSF, Incorporated, publishes MDJ and MWJ, frequent and weekly newsletters offering advertising-free news, analysis, and spin control upon which well-placed Macintosh industry veterans have come to rely. MDJ 2003.08.17 and MWJ 2003.08.17, already sent to subscribers, feature full discussion of each listed person in the 2003 MDJ Power 25, along with "honorable mention," "toiling in obscurity," and "drop-outs" sections discussing those who did not make the list.

Anyone who wants to read the fully annotated list and extras can visit MacJournals' redesigned Web site, with many new sample issues of both MDJ and MWJ. Sign up for a free, no-obligation trial subscription to MDJ or MWJ before 2003.08.30 and receive a free copy of the full 2003 MDJ Power 25 issue in either MacJournals' modern PDF format or convenient text-only format.

About GCSF, Incorporated and MacJournals

GCSF, Incorporated publishes high-quality, advertising-free Macintosh news, opinion, analysis, and investigations. MacJournals subscribers include managers of large Macintosh installations, top-tier Mac OS developers, journalists on several continents, and others who need high-quality information on a regular basis. Subscription information, including free trial subscriptions to each journal, are available on the MacJournals Web site.

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