This is typical snarky Lyons stuff. But it’s so arrogant and patronizing that when I read it was brought up short. Because I realized, this guy isn’t joking. Dan Lyons and people like him really believe that Apple just sits around, inventing absolutely nothing, selling overpriced shiny baubles. In their view, all technology is the same, and Apple just makes products whose ideas are all entirely obvious, despite the fact that no one did things that way before.
All offered by a man who couldn’t get one LOLcat’s worth of attention for his writing until he pretended to be Steve Jobs.