How the technology press got broken

If you want to know why coverage of Apple, Inc. has been almost completely clueless for most of the company’s existence, look no further than this tiff involving Business 2.0 editor Josh Quittner, who criticizes David Pogue for writing reviews about Apple products when he also writes books about those products.

This is exactly what we saw a decade ago when Apple was “beleagured” – the people who actually understood the platform and the company were locked out of the discussion, dismissed as “Mac fanatics” or “Apple partisans,” while people like Quittner, who can’t even run his own magazine, dictate who can and who cannot be “trusted” on products about which he knows nothing.

Keep in mind that, per the previous link, Quittner pays his own bloggers thousands of dollars per quarter to reprint decades-old inaccurate stories trashing Steve Jobs’ compensation, yet Quittner (who does not own an iPhone) is qualified to review it and David Pogue is not because Pogue had early access to an iPhone and wrote a book about it.

This is how the technology press became not a meritocracy, but a mediocracy—by letting ignorant people lock out the knowledgeable to protect the bottom line of their fellow ignorami. After all, if Pogue wasn’t allowed to write for the New York Times, maybe Quittner could get the gig—he’s the editor of Business 2.0! That’s a Time Magazine imprint! He has to be qualified, right?

He’s certainly unfettered by potential conflicts like knowledge of the subject.